On 27 and 28 January 2026, the national exhibition Expo Event Industry 2026 took place at Sofia Event Center – a leading event for the congress and event industry in Bulgaria. The forum was organized by the Bulgarian Convention Bureau and the Sofia Municipality, with the aim of bringing together the professional community, encouraging the exchange of knowledge, and accelerating the development of the sector at both national and international level.
Among the active participants in the exhibition was Palace Balneo & SPA Hotel, part of the Sunny Day Resort, represented by the Director of Marketing and Sales. During the event, visitors and industry professionals were introduced to the hotel’s capabilities as a year-round destination for congresses, corporate events, and teambuilding activities.
The presentation highlighted the hotel facilities, the functional conference halls, the unique balneo and SPA resources with mineral water, as well as the hotel’s strategic location – just 7 km from the city of Varna, situated directly on the seashore.
Expo Event Industry 2026 brought together representatives of the congress and event industry, including hotels, congress centers, destinations, professional event organizers, and technology providers. Within the two-day program, participants had the opportunity to attend presentations, panel discussions, and thematic modules focused on innovation, sustainability, digitalization, and the future of the event business.
The participation of Palace Balneo & SPA Hotel in Expo Event Industry 2026 strengthens its position as a preferred and competitive event destination and highlights the commitment of both the hotel and Sunny Day Resort to the development of congress and event tourism in Bulgaria.